Established ~25 years ago in Telangana, SNR Farms is renowned for its organic mangoes grown in the Wanaparthy district. Varieties include Baneshan, Himayat, Kesar, and Cheruku Rasal. Offering cultural context, India produces half of the world's mangoes, with over 500 named varieties originating here. Less than 1% is internationally traded, as India, the leading consumer, consumes most of its yield. By 2018, India had over 30% of the world's organic farmers.
The objective was to create a brand mark aligning SNR Farms with local produce, inspired by successful provincial branding abroad. SNR Farms envisions global business in the future, aspiring to contribute to India's recognition on the international stage.
As part of team AICL Communications
Creative Director - Mukhrit Bhatara
Design - Janani Iyer // Illustration - Kalpesh Devrukhkar
Design - Janani Iyer // Illustration - Kalpesh Devrukhkar
