The Tata Sustainability Group (TSG) serves as a global resource for Tata companies, guiding them in integrating sustainability into their business strategies. TSG, through the Tata Sustainability Month (TSM), conducts a month-long campaign to foster sustainability awareness among Tata's 700,000+ employees worldwide. Using both online and offline communication, TSG emphasizes behavioral change, promoting responsibility towards society and the environment. The SMART logo has represented TSM since 2014.
Drawing inspiration from the well-known idiom 'more than the sum of its parts,' we metaphorically relate the interconnectedness of elements in nature forming a balanced ecosystem to the arrangement and rearrangement of geometric shapes. This concept highlights how the strategic placement of shapes can create a sense of harmony and balance, echoing the intricate equilibrium found in nature.
Crafted to be dynamic and free-flowing, our logo embodies a playful essence. It seamlessly moves and realigns, symbolizing the concept of restoring balance.
As part of team AICL Communications
Creative Director - Mukhrit Bhatara
Design - Janani Iyer
Copywriting - Trishana Sheth, Janani Iyer
Logo Animation - Ashish Satapathy
